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LANDER® Beauty Brand Debuts in West Coast Rite Aid Stores

90 Year Old Brand Launches New Products; New Look to Fill High Value Need

GRAND RAPIDS, Mich., May 25 /PRNewswire/ -- LANDER®, America's beauty brand since 1920, will debut its new line of 64 oz. bubble baths, shampoos and men's and women's body washes at 751 west coast Rite Aid stores this June. The product line will feature several new additions created exclusively for Rite Aid including new label designs and a convenient hand pump. It will also be the first time the brand's shampoo and body washes are available in a 64 oz. size and mark the debut of the brand's new LANDER® Men's body wash.

"Customers have been continuously asking for the 64 oz. LANDER® Bubble Bath in California and other Western states," says Susan Hunt, CEO of Grand Brands, the parent company of LANDER®. "They love the natural ingredients in our products like the real honey and milk we use compared with other value brand options on the market. In addition, all our bubble bath products are made in the US and are of the highest quality."

"These offerings are the best value in the market and fill the increasing consumer demand for high-value products," says James Schmelter, Senior Vice President of Sales for Grand Brands. "In addition to bringing our popular bubble bath back to the west coast, we worked closely with Rite Aid to develop the shampoo and body wash products which offer the same quality and value to consumers."

The entire range of LANDER® brand products debuting at Rite Aid will be offered in a 64 oz. size. The bubble bath fragrances include Sugared Vanilla, Milk & Honey, Cucumber Melon, and Lavender & Chamomile. The women's body wash scents feature Orange Ginger, Fresh Lavender, Coconut, and Vanilla Creme Caramel, while the men's is available in a Sport or Ocean Scent. The LANDER® shampoos that will be sold include its Clarifying formula, Cucumber Melon, and Ocean Breeze.

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